Life after fifty can feel like a crossroads. You’ve achieved so much on paper, a career, a family, a home, a lifetime of responsibilities that you've ticked off one by one, yet something inside seems to say, "There’s more for me." That feeling isn’t unfamiliar to me.

In fact, it’s the very feeling that changed the direction of my own life.

I’m Sharon, a Certified Life Coach, and before stepping into this work, I spent more than twenty years in retail management, thirteen of those running my own business. On the outside, everything looked great. My business was thriving, and everyone thought I had it all.

But on the inside, I could feel myself shifting. I realised that while I had built something meaningful, I was no longer growing. It felt as though I was living the same year over and over again.

There was one moment in particular that became a turning point: I remember leaving late one evening. I paused before getting into my car and thought, Is this really it? Is this the life I’m meant to wake up to for the next decade? That question changed everything.

It often happens without you realising at first. One day, you notice that people don’t look your way as much. Your opinion in meetings seems to carry less weight. You start to feel overlooked by others and perhaps by yourself, too.

It’s almost as if you are starting to fade away, becoming invisible as younger, louder, more confident people start to loom over you.

Many women experience this sense of invisibility as they grow older, particularly in midlife. Our youth-obsessed culture often equates value with appearance, energy, and external success, leaving women who are older, wiser, and more grounded feeling unseen.

This could have happened to you or someone you know. You may have felt aggrieved that you have been overlooked for someone else, knowing full well that this is a bias against age, not experience or talent.

A client I worked with told me a story of her sister being overlooked at a bar, younger people being served before her, even though she had been standing waiting patiently.

The scary part, she said, was that she didn’t raise a fuss; she just stood patiently waiting to be noticed.

But here’s the truth: you are not invisible. You’ve simply outgrown a system that doesn’t know how to value depth, experience, and authenticity.

As a holistic life coach for women, I see this pattern often. The key isn’t to chase visibility through external validation; it’s to reconnect to your own inner light, to let it shine so brightly that others can’t help but see you.